Reflection

1)What did you miss out?
i/ I think that the area of radio could have been played upon much more in the development of our market strategy, as perhaps we could have thought more about radio interviews as well as green room sessions
ii/The aspect of childrens TV could have been touched upon a bit more with appearance on TV shows such as 'Ministry of Mayhem' as well as 'Blue Peter'
iii/Maybe some of our publicity stunts could have been more original than hooking a band member up with a celebrity
iv/The use of the bands image as being extreme pop, could have been played upon a little more to build a stronger image
v/Style could have played a greater part in the band, with perhaps members of the band advertising brands such as Levi's

2) What have you learnt?
i/ The USP's are important yet are not necessary for a band's success in the industry
ii/Timing is very important for an artist/s
iii/Merchanising should be simple to start but get more sophisticated as audience numbers increase and band popularity increases
iv/Space is key in design in order for an album cover etc to be striking and bold
v/Appealing to a wide audience is important in order to get larger selling figures
vi/Fan 'clubs' can be set up easily and cheaply just with a t-shirt printer and a badge maker
vii/The music industry is unlike the film industry in the sense that design etc can be more abstract
viii/No marketing strategy will go exactly as planned due to the aspect of luck
ix/Radio can be extremely useful for a band to get records heard and gain a fanbase
x/A band's image is crucial to its success, and this is more true in recent years with the arrival of manufactured bands