How Artist's Images Change - Snoop Dogg

I was thinking of how Artist's images change over time with their music styles, age etc and decided to look at an example.

Snoop Dogg (aka Snoop Doggie Dogg)
Snoop Dogg came onto the music scene in the early 90's with his collaboration's with Dr DRE of NWA. Was contreversial when he started to make records due to his the explicit sexual references (even his 'artist name' including 'doggie) and involvement in the Blud vs Crips gang war of the early 90's. This of course gave Snoop a gangsta image that he played up to in many of his early videos and goes with many of the aggressive lyrics in his tracks.



Now... after over 15 years in the business Snoop has changed his image, not only dropping the middle part of his artist name, but now changing the sound of his music from easty coast rap to hip hop. This also means that he has also swapped checks for suites and so appears more suave and sophisticated. This can be seen in his latest video below.
http://www.youtube.com/watch?v=pKz-RXSeIYA