http://www.myspace.com/shwayzeShwayze is a rap/indie band from LA that has come into the public eye only in the last few months. I think their Myspace is particularly interesting as they have used it to promote themselves in several different ways.
Firstly they have promoted a band image through the design and layout of their page. The yellow and ‘wood’ connotes the beach, which associates itself well with California (where they come from). It also fits in with their laid back look. As well as this images of shades come up frequently on the page, fitting with their image but also becoming a bit of a motif.
The page is also extremely informative, offering tour dates as well as offering some background on the band. It even mentions when the new album is coming out and where to buy it when it does.
A lot of merchandise is also promoted on the page. For instance T-shirts, ringtones etc, which shows that the band is becoming more established and becoming more popular.
The page also acts as an advert for the band as you can listen to their ‘hits’ as well as watch their music videos. This encourages people to listen to their music, get a taste for it and then download it.
Loyalty to the band is also encouraged with links to fan sites and forums, where fans can talk to other fans and build an online community.
Firstly they have promoted a band image through the design and layout of their page. The yellow and ‘wood’ connotes the beach, which associates itself well with California (where they come from). It also fits in with their laid back look. As well as this images of shades come up frequently on the page, fitting with their image but also becoming a bit of a motif.
The page is also extremely informative, offering tour dates as well as offering some background on the band. It even mentions when the new album is coming out and where to buy it when it does.
A lot of merchandise is also promoted on the page. For instance T-shirts, ringtones etc, which shows that the band is becoming more established and becoming more popular.
The page also acts as an advert for the band as you can listen to their ‘hits’ as well as watch their music videos. This encourages people to listen to their music, get a taste for it and then download it.
Loyalty to the band is also encouraged with links to fan sites and forums, where fans can talk to other fans and build an online community.
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