BLOG CLOSED

Just a final post to close the blog

Final Reflections on the Video

Overall im really pleased with how the video came out, as it stayed close to what I imagined for it. I'm especially proud of the editing in the video as well as how it opens and closes very distinctively. However if I were to do it again i would certainly use a greater variety of shot types and try and play around with the focus. Despite these factors that I would have wished to experiment with, I think the video ended up going really well and Im happy with the results.

Final Cover and refelections

More artwork can be found on our Myspace:

http://www.myspace.com/boyinterrupted430






Overall I'm really happy with our final cover, as I feel it portrays the artist in the correct light. The images used are all very striking and each says something different about our artist. For instance the back image gives the sense that the artist is a dangerous character, while on the front cover, the artist looks provocatively into the camera (showing his sex icon status that we wish to attain). The font looks really rough and gritty, and goes with the artist's edgy image, while the red colouring nicely complements the black and white images, and also suggest aggression (a major part of our artists performance style).

More artwork can be found on our Myspace:
http://www.myspace.com/boyinterrupted430

Reflections on Project

Overall I'm really pleased with how this project went, as I feel that over the course of it my skills with editing and working as a group have improved greatly. Not only is this the first project i have ever done at media where everyone had an equal say, but aswell as this by the ened of the project all memers of the group are happy with the final result.
On the actual shoot I felt that my lighting skills were greatly improved, as I learnt how to create mood and atmosphere. This is something that will help me greatly in future media projects.
In editing I also feel I have learnt a lot. This includes the use of Adobe After effects, where i got to concentrate on how to edit noise on clips as well as how to apply dirrefernt effects and transitions. As well as this I have learnt an entirely new way of editing, following Music video conventions.
Overall I'm really happy with how the project went, and would really like to work with my group on another project in the future.

My Proposed Marketing Campaign

WEB

As our artist is signed to an independent label, we thought that Myspace.com would be a good place to start the marketing campaign. Not only has this worked for other artists such as Shwayze, but MySpace would allow us to reach out to our core audience of teenage girls easily and most importantly is free. On our artists page we can also push tour dates as well as promote the video for I Kissed a Boy, and allow our audience to listen to other tracks. We would also focus on making a YouTube channel as well, where we would post not only Boy Interrupted’s music videos but also behind the scenes footage. As out target audience subscribes to the channel they will be able to see any fresh videos we upload, and so we can access a solid fanbase.

TV

Television is another medium for which Boy Interrupted can be advertised effectively to our audience. One particular programme would be E4’s Freshly Squeezed, that shows all the new music videos from a variety of artists, not just the most popular. This and other E4 music programmes target our core audience of 14-21 year old girls, so this would be a good platform to access them. The album for Boy Interrupted we would also try buy advertising slots for around popular teenage shows such as Hollyoaks, which shows around 6.30pm, which means that our target audience would be back from school/college/lectures. We would also push for Boy Interrupted to give some live performances. Although it is clearly too early on in his career to be on the likes of Friday Night with Jonathan Ross (BBC1), we would try to get him on the likes of programmes such as The Friday Night Project (Channel 4), when it comes to him releasing the single I Kissed a Boy. We would also try to get Boy Interrupted on Never Mind The Buzzcocks, as this would be a chance for him to promote his Album and connect with our primary target audience of 14-21 year olds.

RADIO
Radio will be a key aspect in selling our artist. First of all we would try to get Boy Interrupted on Radio One live lounge sessions, which would allow him to showcase his music and appeal to our target audience of 14-21 year olds. As well as this we would try and have adverts for the album on Capital morning breakfast show, that plays a wide variety of pop/indie/R n’ B music, and is listened to by our target audience in the mornings before school/college/lectures, judging by viewing statistics and our audience research.

PRINT
Print would be used in our campaign in order to appeal to our audience, especially through magazines such as Kerrang!. We would try and get an interview and press release given to this magazine as it is an indie/rock magazine, fitting in with our genre, and is mainly bought by 14 to 18 year olds. As well as this we would try and put printed adverts in other female teen magazines such as 17, Sugar and Bliss, all of which are bought by our primary target audience.

Questionaire

Here's a quick questionnare i typed out so we can get a greater idea of what people thought of our edit of the video:

Name:
Gender:
Age:

1. What kind of music do you normally listen to?

2. Did you like the video? Why? Why Not?

3. What venues would you expect this to play at?

4. What TV shows/channels would you expect the artist/music video to play on?

5. Would you buy an Album from this artist? Why? Why Not?

6. What do you think of the Artist himself?

7. RATE the following out of ten 10=AMAZING 0=TERRIBLE

The Track ‘I Kissed A Boy’ /10

The Music Video /10

Analysing Myspace Pages - Shwayze

http://www.myspace.com/shwayze

Shwayze is a rap/indie band from LA that has come into the public eye only in the last few months. I think their Myspace is particularly interesting as they have used it to promote themselves in several different ways.
Firstly they have promoted a band image through the design and layout of their page. The yellow and ‘wood’ connotes the beach, which associates itself well with California (where they come from). It also fits in with their laid back look. As well as this images of shades come up frequently on the page, fitting with their image but also becoming a bit of a motif.
The page is also extremely informative, offering tour dates as well as offering some background on the band. It even mentions when the new album is coming out and where to buy it when it does.
A lot of merchandise is also promoted on the page. For instance T-shirts, ringtones etc, which shows that the band is becoming more established and becoming more popular.
The page also acts as an advert for the band as you can listen to their ‘hits’ as well as watch their music videos. This encourages people to listen to their music, get a taste for it and then download it.
Loyalty to the band is also encouraged with links to fan sites and forums, where fans can talk to other fans and build an online community.