WEB
As our artist is signed to an independent label, we thought that Myspace.com would be a good place to start the marketing campaign. Not only has this worked for other artists such as Shwayze, but MySpace would allow us to reach out to our core audience of teenage girls easily and most importantly is free. On our artists page we can also push tour dates as well as promote the video for I Kissed a Boy, and allow our audience to listen to other tracks. We would also focus on making a YouTube channel as well, where we would post not only Boy Interrupted’s music videos but also behind the scenes footage. As out target audience subscribes to the channel they will be able to see any fresh videos we upload, and so we can access a solid fanbase.
TV
Television is another medium for which Boy Interrupted can be advertised effectively to our audience. One particular programme would be E4’s Freshly Squeezed, that shows all the new music videos from a variety of artists, not just the most popular. This and other E4 music programmes target our core audience of 14-21 year old girls, so this would be a good platform to access them. The album for Boy Interrupted we would also try buy advertising slots for around popular teenage shows such as Hollyoaks, which shows around 6.30pm, which means that our target audience would be back from school/college/lectures. We would also push for Boy Interrupted to give some live performances. Although it is clearly too early on in his career to be on the likes of Friday Night with Jonathan Ross (BBC1), we would try to get him on the likes of programmes such as The Friday Night Project (Channel 4), when it comes to him releasing the single I Kissed a Boy. We would also try to get Boy Interrupted on Never Mind The Buzzcocks, as this would be a chance for him to promote his Album and connect with our primary target audience of 14-21 year olds.
RADIO
Radio will be a key aspect in selling our artist. First of all we would try to get Boy Interrupted on Radio One live lounge sessions, which would allow him to showcase his music and appeal to our target audience of 14-21 year olds. As well as this we would try and have adverts for the album on Capital morning breakfast show, that plays a wide variety of pop/indie/R n’ B music, and is listened to by our target audience in the mornings before school/college/lectures, judging by viewing statistics and our audience research.
PRINT
Print would be used in our campaign in order to appeal to our audience, especially through magazines such as Kerrang!. We would try and get an interview and press release given to this magazine as it is an indie/rock magazine, fitting in with our genre, and is mainly bought by 14 to 18 year olds. As well as this we would try and put printed adverts in other female teen magazines such as 17, Sugar and Bliss, all of which are bought by our primary target audience.
